About the survey...
Nova's Racial Attitude Survey was designed for use in a workplace or school setting to help understand
employees' and/or students' attitudes toward cultural diversity. This latest version is being re-released as an
online survey that anyone can take.
In a time when discrimination law suits are a common occurance, the Racial Attitude Survey allows companies to take a proactive approach
by testing their employees before problems arise. If necessary, they can then implement diversity training
for their employees and hopefully avoid discrimination law suits. This article highlights some of the astronomical
costs companies can occur over the course of a law suit. Mr. Rundquist's Cultural Diversity Test (which includes the Racial Attitude Survey)
was the topic of this article in an issue of Entrepeneur magazine which talked
about the benefits of diversity testing in a business setting.
The Racial Attitude Survey is divided into several different catagories of questions. Begin by selecting a race to answer questions about - it should be one other than your own. The questions will scale how much you agree or disagree with given comments or how much you would object or not object to certain situations. Please answer truthfully, not how you think you should answer.
Section 1: BACKGROUND QUESTIONS
These are just a few simple questions about your background. Choose the most appropriate answer.
Section 2: PHYSICAL
These deal with the physical traits of a race.
Section 3: EGO STRENGTH
This section is divided into 6 sub-sections (Dominance, Control, Anxiety, Ethics, General Social, and On The Job).
Section 4: SOCIAL DISTANCE
How accepting would you be having a person of the chosen race in part of your everyday life?
Section 5: CASUAL CONTACT
How accepting would you be coming into contact with a person of the chosen race in these situations
How much does it cost?...
INDIVIDUALS
There is no charge to take the survey, however, you must pay in order to receive a
copy of your results. If you want to receive a copy of your survey results, you must receive a (group) control number from Nova Media, Inc. prior to taking the online survey. This number is used to track survey results while keeping the identity of the survey taker anonymous. The cost for an individual to take the survey and receive their results is $15.00.
Payment can be made through PayPal by clicking the banner below. If you're interested in group testing, please read on below.
INDIVIDUAL TEST
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EDUCATORS AND GRADUATE STUDENTS
This survey may also be a useful tool for graduate students or instructors studying/teaching cultural diversity.
A downloadable copy is available for student/instructor use. As an added bonus, Educators can survey up to 100 subjects using our
online survey
You will receive a group tracking number after successful payment.
Graduate student's may survey a sample population of up to 3000 subjects for their thesis of M.A. or Phd. This Education Special Package is $39.95.
This package includes information on statistical analysis resources that can be used to help evaluate the survey results.
Click the PayPal link below to purchase this package.
EDUCATION SPECIAL PACKAGE
$39.95
CORPORATE AND LARGE EDUCATIONAL GROUPS
If you would like to have your entire organization tested, please email the author. Group pricing is as follows:
EXECUTIVE GROUP OR DEPARTMENT COST:
- 2 to 5 participants - $10.00 per person
- 16 to 50 participants - $8.00 per person
- 51 to 100 participants - $6.00 per person
- 101 to 500 participants - $5.00 per person
- 501 to 999 participants - $4.00 per person
EDUCATIONAL INSTITUTION COST:
- 1,000 to 3,000 participants - $6.00 per person
- 3,001 to 7,000 participants - $4.00 per person
- 7,001 to 13,000 participants - $3.00 per person
- 13,001 or more participants - $2.00 per person
I'm ready...show me the survey!
The complete survey consists of 85 questions and takes about 5-10 minutes to complete. Take as much time as you need to answer the questions. There are no right or wrong answers.
This survey was developed by
Thomas J. Rundquist, MA
©2008 Nova Media, Inc. & Nova Counseling Associates, Inc.
May not be reproduced in any form without written permission from
Nova Media, Inc. & Nova Counseling Associates, Inc.
All rights reserved.
You can contact the author through email by clicking here
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